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The Northstar Startups Get Going Checklist

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Once you have completed the Business Basics Course and been welcomed into the Northstar Startups business incubator, there are a few things you need to do to get your business customer-ready.

You can do many of these things before you are matched with your mentor.

Some of the tasks require design and graphics. We recommend the free version of Canva to create your graphics (unless you are a designer, of course) because there are many templates to help you create a professional design. Here’s a link to some videos for those new to Canva.

Here’s the list of things to get you going:

  • Logo
  • Business cards
  • Posters or flyers
  • Distribute your posters or flyers
  • Tell your friends and family about your business. Get them to spread the word.
  • Create social media accounts for your business. You don’t have to use every social platform. Use the ones where your customers are.
  • Find and watch videos on Youtube that will help you run successful social media accounts.
  • Publish at least 2 times a week on your social accounts.
  • Join local Facebook groups. You can ask for information in the group such as: have you seen place to post flyers for a business? You can also respond to a question by someone in the group looking for a company that provides your service.
  • Set up a bank account that is just for your business. This can be a second personal account which should be free.
  • Get familiar with Google Drive. It has a variety of tools such as documents and spreadsheets that you can use. Because they are on your Google Drive, you can access them from any device whether at home on your tablet, on a library computer, or wherever.

At the beginning of every business we spend more time planning, creating, networking, putting up posters and other marketing tasks than actually serving clients. Eventually, that changes and you spend more time serving clients. But that takes time.

Plan to spend 5 to 15 hours every week on the tasks above, and others that you come up with to get your business going.