When running your own business there’s an exciting but sometimes daunting task of finding customers. However, with consistency and these actionable steps, you’ll be well-equipped to establish a solid base for your business
- Leverage Your Current Network
Your friends and family are your biggest cheerleaders. Let them know about your business. They may be able to introduce you to your next customer. Referrals are one of the best ways to find new clients.
- Harness the Power of Social Media
Social media is a free and effective way to reach potential customers. Think about how to build trust with someone who doesn’t know you by offering valuable content, sharing testimonials and showing your unique personality. Post consistently and engage with your audience.
- Physical Marketing Still Matters.
Put up eye-catching posters in your target area. Check on them often to make sure they are still in great condition. Consider distributing promotional postcards as well.
- Tap into Online Communities
Join local Facebook groups and actively participate. These groups to do not have to be business-specific, they can be areas of interest (ex. hiking groups). Ask questions, offer advice, and build relationships.
- Network Strategically
Attend industry events and connect with other professionals. Show up with the intention to build a genuine relationship. Networking can lead to valuable partnerships and customer referrals.
- Build Your Customer List
Create a Google spreadsheet to keep track of potential customers. Record details like your last interaction, and details from conversations. This will help you stay organized, follow up effectively and provide exceptional customer service.
- Nurture Your Leads
Send regular emails to your customer list with helpful information. Position yourself as a knowledgeable resource to build trust with your audience.
- Identify Opportunities
Look for events and activities that align with your target market. These can be great places to promote your business. We may be able to help you with these.
- Optimize Your Online Presence
Set up a Google Business Profile to make it easy for customers to find you online.
- Measure and Adjust
Keep track of your efforts and review often to identify areas for improvement. This will help you refine your strategy and maximize your impact. Don’t forget to celebrate your wins, no matter how small.
Building a customer base takes time and effort. Be patient, persistent, and passionate about your business. Remind yourself that it takes courage to show up. You may not see growth instantly but trust the process and have grace for yourself along the way.
